Friday, April 1, 2011

Should You Be Offering Your Clients a Money Back Guarantee?

Today is April 1st – we are entering a new month and a new quarter. Can you believe it? Time to review the first quarter to see where you are in your business. Did you meet any short-term goals? Are you still on track with marketing and other objectives? Do you need to make any corrective changes to your plan (it’s okay if you do; I do it quite often)?

Earlier this week I was reading a post at Freelance Folder by Lexi Rodrigo about whether or not it’s good business to offer freelance clients guarantee. I think she did an excellent job of ultimately arguing the case against doing this.

As freelance writers, time is our most valuable commodity. When you spend x hours working on a project, you can never get that time back. And since every project is specific to the client being serviced, it’s not like you can just turn around and sell what you’ve done to someone else because the client doesn’t like the end result.

I do know some writers who offer a guarantee of project completion – meaning they offer clients money back if the project is not completed by the projected deadline. I’m assuming the occurrence of extenuating circumstances is somehow outlined in their agreements.

What do you think about offering client’s a money back guarantee?

Once again I enjoyed quite a few blog posts this week. I’ll leave you with a few of my favorites. Enjoy your weekend!

Why Your Own Blog is a Better Marketing Tool Than Cheap Client Content
Copyright Primer
5 Reasons to Write for Underrated Trades
How to Figure Out Which Editor to Query
Does Your Business Blog Need CPR?


allena said...

i do love the idea of taking a hard line on deadlines- hence my no excuses, no exceptions policy. . . Hmm, deposit back if your deadline isn't met...interesting....

Kimberly Ben said...

I agree with the hard line of deadlines too, allena. I guess if you were to offer a money back guarantee this would be the safest approach, but I'm still not completely sold because there are so many things that can throw things off.

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