I work with a lot of small businesses. Every now and then a start-up, or existing business that’s just starting to create a presence online, will contact me about my services. It’s been a tricky balancing act for me learning to give enough information to get them interested without giving away all the goods.
I used to talk too much. I’d get so excited about sharing what I knew. I was pretty much an open book for anyone looking to pick my brain for ideas.
Maybe you’ve experienced this too. Most client inquiries are legitimate, but every so often a client supposedly looking for help will consider you a free consultant. Don’t fall for it – the information and experience you’ve acquired is valuable. Give just enough information so that your clients understand the objectives and feel confident in your ability.
Have you ever had a client contact you just to pick your brain for information? How did you handle it?