I’m not too proud to admit that when I was getting my freelancing business off the ground I didn’t really know what I was doing. I realized that I needed to do something; take some actual action steps; but I had no real direction or concept of where this whole writing thing would take me.
One of the worst mistakes I made early on was trying to emulate other writers who were having success. I’d look to them for ideas and direction on how to set up and run my own business, from my website to my marketing message.
Inspiration is one thing, but what works for one person is not necessarily the best thing for you. Even if you both offer similar services. In fact, it’s much more important that you learn how to stand out from the crowd and show potential clients the unique benefits of contracting your services.
They say “imitation is the sincerest form of flattery.” Well, maybe there’s some truth to that, but it won’t do you a lot of good if you don’t know what makes you as a writer and the services you provide special. How will you effectively market that message to prospects if even you don’t know what you offer?
I’m fortunate to have many working writers to look toward when I need an inspiration or motivation boost. But I don’t want to come off as a carbon copy or poor imitation of someone else. I’d rather carve out my own success built on a steady foundation of my own hard work and individuality.