This week ended on a very nice note; I picked up two new clients. One of my new clients is a testament to trying something new. The client’s assistant initially contacted me for the contact information for a magazine I used to freelance for. I clicked on their signature link at the end of the email message which took me to their website and was impressed with the business. But I sensed they might need some assistance. I sent a reply email providing the requested information and offered my web writing services if they were ever in need.
The client responded with interest requesting more information about the services I offered, rates, etc. What do you know; he just happened to have two projects that needed a writer.
Try something new
Now I don’t usually approach clients like that because I’d never considered doing it before. But this particular time I thought, “What have I got to lose? The worse that can happen is they will decline my offer or I never hear from them again.” Being a freelancer I’m already used to both of those things happening. I took a chance and sold my services and it paid off. I spent eight years in advertising sales. How odd that I have never really put much energy into selling my freelance writing services. Although I send out queries which is a soft sell, I've never really utilized my selling skills to net clients like I should.
Have you tried a new way of marketing or promoting your services or doing business that’s worked for you recently?