About a year ago, when I was first getting started, I set up a very simple website using a free online template. It was nothing fancy, but it allowed me to establish an online presence and post a portfolio so that prospects could review examples of my work.
Since at the time I only provided a couple of different writing services, I thought it might be a good idea to post my rates. Whenever I would send out queries to various online businesses, I included a link to my portfolio page which included rates.
Clients like knowing rates upfront
I liked doing this because if someone felt my rates were too high, they could simply move on instead of wasting time emailing back and forth about services they had no intention of paying my established rates for. If a prospect liked my portfolio and found my rates acceptable, things moved along rather quickly since they had already seen everything spelled out on my website.
Rates may vary depending on...
Fast forward a year later. I tweaked the name of my business, had a designer create a custom website template, and added a few new writing services to the mix. This time I decided not include rate information because as I explain in my FAQs, each project is unique and requires a different approach when it comes to research, development, etc. Mind you, I still offer a few flat rate services as well (e.g. press releases and blog posts); I just don't post the rates.
Some writers say they don’t include rates on their websites for reasons similar to mine. Still, I can’t help noticing that when I did post prices for everyone to see, I spent a lot less time dealing with prospects that thought I charged too much. Posting rates seemed to weed those guys out.
To post or not to post rates
I spent some time reviewing a few freelance writing websites over the weekend and of course found a mix of some writers who choose to post rates and some writers who prefer not to. What’s your position about posting hourly or flat rates on your website?