I don't know if you've noticed or not, but I've removed the websites that used to be on the top left side of this blog. The big reason is that I've FINALLY decided to invest money in having a professional design one for me. I'm excited about the new site so far and have been busy developing copy for it in my not-so-spare time.
One thing working on the new website has me doing is developing new marketing campaigns aimed at a couple of specific markets. I also realized that once I launch the new site, I will need to share that information with both present and past clients; and that's when it hit me – I've been failing miserably at following up with past clients.
How to reconnect
I'm the type who hates to think I might be pestering someone. Ideally, I'd like to think that once I've done work for a client they'll automatically think of me when they need something new. That's not how it works, and I get that.
Constantly sending out messages to offer services they may not need is not really my style (although it might work for some). I prefer more of a "soft sell" approach. For instance, I'll send links to something I think they might find interesting. You could also initiate contact to make sure the information you have on a client is up to date.
There have been times when I've checked in with past clients and they've been so glad I contacted them because they were just thinking about calling me to discuss a new project. Out of sight out of mind, and I don't want that to happen. Do you make a habit of keeping in contact with past clients?