As you may know I have been punctuating a lot of my billable hours working on some projects of my own. One project I'm working on is developing a free report with web writing information to help prospects who visit one of my websites
I came across a recent post at freelancewritinggigs.com where Deb Ng gives readers a heads up about an eBook she's working on. She asks whether or not anyone has ever considered writing and selling an eBook before.
I do think about productizing my own services from time to time, but even though I am happy with the success I am having growing my freelance writing business, I am not sure that I would consider myself an authority when there are so many other writers I regularly look to for inspiration, advice and information.
What makes someone an authority? What makes them credible enough that others would buy their report, eBook, book, eCourse, teleseminar, webinar? I am a regular financial supporter of these types of products. It would be nice to make an income leveraging my skills and help someone else succeed at the same time.
But for now, I feel like I should first establish myself as an expert in my eyes and to those around me. My local library has an entrepreneurial start up series that is ongoing. I am seriously thinking of offering to teach a web writing class. Hey, it's a start. I can also refer attendees to my website and give out materials with my company name a business card.
Have you considered selling your own products, or had success creating and selling your own products? If so, how did you come to recognize yourself as an authority in your industry? I'd love to hear your story. :)