I have managed to resist Twitter for over a year. If you knew how easy it is for me to get distracted from a project at hand and start goofing off you would know how much I really should have just stayed away.
Freelance writers have been singing it's heavenly praises for a long time. I'll admit, my interest was peaked when I found out a couple of writers I admire announced they had joined. But when I saw writers on forums and blogs discussing actual projects they had gotten as a result of tweeting, I found it too hard to resist any longer.
I also just recently signed up for FaceBook and Linked In accounts. Potentially more distraction. I'm not the most social creature, so social networking could be a necessary evil in order for me to begin making some valuable contacts. Since I'm still new on Twitter, I'm still a bit shy right now, but I don't expect that to last very long. Follow me if you tweet too.
Some say it's important for freelance writers – especially bloggers and web writers – to join these networking sites. Of course I've also heard others say they are a complete waste of time. It's still too soon for me to know which way to lean. So how do you guys feel about all of these social networking tools? Have you made any contacts that have led to more work?
Monday, October 13, 2008
Friday, October 10, 2008
Find Job Security as a Freelance Writer
Right now there is a lot of financial turmoil taking place around us, but still I say, DO NOT PANIC. Because if you haven't noticed yet, businesses are still looking for freelance writers. Oh yeah, there are a lot of business out there searching for us. In the past month I've had two prospects contact me because both businesses had longtime freelance writers they heavily relied upon to recently freak out and leave them for a "steady," full-time job. These companies did not advertise their positions. I just happened to contact them directly while marketing my services.
I even think that it's possible that more freelance writing work could become available because of the massive layoffs. Heck, somebody has to write the copy, right? One good thing about being a freelance writer amid this financial crisis is that we are survivors by nature. We know how to handle the ebb and flow of income. We create our own job security.
When you need to keep the projects coming, you have to put in some work. It's that simple. Consider the following as you work to create financial stability:
1) Diversify your client base. If you are relying on one or two clients for your income, think seriously about what would happen if those clients suddenly fell to the wayside. If you can't afford it, schedule time each day to search for new clients. You need enough of a variety so that if business stops coming from one source, you're still covered.
2) Market consistently. I was recently on a writer's forum where a couple of writers were complaining about not having enough clients and how much they hated marketing. But this is the easiest way to keep projects coming and increase your bottom line. Don't stop marketing altogether just because you're busy. And create a marketing plan that helps you reach the right clients that are positioned to send more work your way. Consistent marketing pays off in a big way.
3) Increase the value you bring to your clients. Treat them right every time. I'm surprised at how many freelance writers skip these basics: return emails or phone calls in a timely manner, keep clients updated on projects, stick to deadlines, and let clients know about any additional services you offer that could help their business. Keep clients informed by say for instance offering a free report to educate them about the role quality web content plays in sales conversion. And stay educated and up to the minute on any trends and changes affecting your specific niche and your clients' businesses.
4) Keep your eyes open. The Internet and technology in general are always changing, so make sure your business keeps up.
5) Don't be afraid of change. Your business may already be in pretty good shape. But if you are struggling to meet your goals, then it may be time to make adjustments to your business plan. Business is always evolving, so don't get stuck in only doing things one way. The beauty of an online business is that it's easily adaptable.
I even think that it's possible that more freelance writing work could become available because of the massive layoffs. Heck, somebody has to write the copy, right? One good thing about being a freelance writer amid this financial crisis is that we are survivors by nature. We know how to handle the ebb and flow of income. We create our own job security.
When you need to keep the projects coming, you have to put in some work. It's that simple. Consider the following as you work to create financial stability:
1) Diversify your client base. If you are relying on one or two clients for your income, think seriously about what would happen if those clients suddenly fell to the wayside. If you can't afford it, schedule time each day to search for new clients. You need enough of a variety so that if business stops coming from one source, you're still covered.
2) Market consistently. I was recently on a writer's forum where a couple of writers were complaining about not having enough clients and how much they hated marketing. But this is the easiest way to keep projects coming and increase your bottom line. Don't stop marketing altogether just because you're busy. And create a marketing plan that helps you reach the right clients that are positioned to send more work your way. Consistent marketing pays off in a big way.
3) Increase the value you bring to your clients. Treat them right every time. I'm surprised at how many freelance writers skip these basics: return emails or phone calls in a timely manner, keep clients updated on projects, stick to deadlines, and let clients know about any additional services you offer that could help their business. Keep clients informed by say for instance offering a free report to educate them about the role quality web content plays in sales conversion. And stay educated and up to the minute on any trends and changes affecting your specific niche and your clients' businesses.
4) Keep your eyes open. The Internet and technology in general are always changing, so make sure your business keeps up.
5) Don't be afraid of change. Your business may already be in pretty good shape. But if you are struggling to meet your goals, then it may be time to make adjustments to your business plan. Business is always evolving, so don't get stuck in only doing things one way. The beauty of an online business is that it's easily adaptable.
Wednesday, October 8, 2008
Do You Need to Incorporate Your Freelance Writing Business?
When I first started freelance writing full-time, I scheduled a visit with our accountant for some advice. One thing I wanted to know was whether or not I should incorporate my business. He said no at the time, but added that the situation might change as my business evolved.
But now, as we grow closer to the end of the year, I'm revisiting the idea as a real possibility for 2009. Right now I operate as a sole proprietor. One reason I'm considering incorporating is that the taxes I'd be required to pay for money earned by my company would be less than what I pay when I claim it as personal income. And I've also been thinking about it could protect my personal assets. If someone decided to sue a company I wrote web content or some other material for, I wouldn't be part of the lawsuit (I'm no lawyer, so I could be wrong about that part). But I already include a protection clause in my service agreement that states my clients own the material once it's paid for and release me from any responsibility. But is it enough?
Freelance writers in the United States have three options available if they want to incorporate a business:
C Corporation
S Corporation
Limited Liability
I'm leaning toward an LLC because I wouldn't need to create a board, elect officers and so forth. It seems to be the least complicated of the three. Is it necessary to incorporate? It may not be necessary, but as your business evolves, you should at least weight the pros and cons for yourself. Bonny Albo at Suite101 has done a god job of explaining things from small business perspective. Be sure to check it out for more detailed information.
But now, as we grow closer to the end of the year, I'm revisiting the idea as a real possibility for 2009. Right now I operate as a sole proprietor. One reason I'm considering incorporating is that the taxes I'd be required to pay for money earned by my company would be less than what I pay when I claim it as personal income. And I've also been thinking about it could protect my personal assets. If someone decided to sue a company I wrote web content or some other material for, I wouldn't be part of the lawsuit (I'm no lawyer, so I could be wrong about that part). But I already include a protection clause in my service agreement that states my clients own the material once it's paid for and release me from any responsibility. But is it enough?
Freelance writers in the United States have three options available if they want to incorporate a business:
C Corporation
S Corporation
Limited Liability
I'm leaning toward an LLC because I wouldn't need to create a board, elect officers and so forth. It seems to be the least complicated of the three. Is it necessary to incorporate? It may not be necessary, but as your business evolves, you should at least weight the pros and cons for yourself. Bonny Albo at Suite101 has done a god job of explaining things from small business perspective. Be sure to check it out for more detailed information.
Tuesday, October 7, 2008
Freelance Writing Quandary: Print or Online?
When I first began freelance writing part-time, I was a regular contributor to a couple of small niche magazines. Since I've gone full-time, I mainly write material for online clients (website content, blog posts, keyword articles, email marketing campaigns, etc.). Today I sent off the first print publication query I've written in about nine months. I miss writing for magazines.
Don't get me wrong, I have no intention of abandoning my online clients. They are the reason I was able to make such a quick transition from part-time freelance writer to full-time. But I miss the assignments, research and the writing process that goes into developing a magazine article. I even miss the anticipation of waiting to find out whether my story idea will be accepted or not. And I miss getting those fat, juicy checks in the mail.
What I like about writing for the web is the challenge of writing snappy content that will engage readers to stay and hear more about what I have to say. With blogging especially, I like the way you can just start a conversation and share feedback. No, I love it! And I also love how quickly you can get paid. Instant gratification.
But sometimes my online deadlines are so tight they literally overlap one another. Print magazines in contrast will sometimes give a lead time of several months to create a piece. As long as you don't try to write it all at the last minute, it's not as stressful. But waiting for the payment can be. It can take months following publication to get that check.
As freelance writers we should never get bored. We have so many different avenues available to make a living. If you are interested in freelance writing for publications, why not go for it? You can get a copy of the current Writer's Market, or just go online and check out the submission guidelines of a publication that interests you. Jenna Glatzer's book Make a Real Living as a Freelance Writer is an incredible guide. She walks writers step-by-step through the process of crafting a query, creating article ideas, tackling the assignment, marketing reprints and so much more.
So I'm putting the finishing touches on my query letter right now and am preparing to hit send. Wish me luck. :)
Don't get me wrong, I have no intention of abandoning my online clients. They are the reason I was able to make such a quick transition from part-time freelance writer to full-time. But I miss the assignments, research and the writing process that goes into developing a magazine article. I even miss the anticipation of waiting to find out whether my story idea will be accepted or not. And I miss getting those fat, juicy checks in the mail.
What I like about writing for the web is the challenge of writing snappy content that will engage readers to stay and hear more about what I have to say. With blogging especially, I like the way you can just start a conversation and share feedback. No, I love it! And I also love how quickly you can get paid. Instant gratification.
But sometimes my online deadlines are so tight they literally overlap one another. Print magazines in contrast will sometimes give a lead time of several months to create a piece. As long as you don't try to write it all at the last minute, it's not as stressful. But waiting for the payment can be. It can take months following publication to get that check.
As freelance writers we should never get bored. We have so many different avenues available to make a living. If you are interested in freelance writing for publications, why not go for it? You can get a copy of the current Writer's Market, or just go online and check out the submission guidelines of a publication that interests you. Jenna Glatzer's book Make a Real Living as a Freelance Writer is an incredible guide. She walks writers step-by-step through the process of crafting a query, creating article ideas, tackling the assignment, marketing reprints and so much more.
So I'm putting the finishing touches on my query letter right now and am preparing to hit send. Wish me luck. :)
Monday, October 6, 2008
A Scheduling Challenge - Waiting for the Work
I have a client who has been getting a big project ready for me. I know that clients often make big promises of work and fail to deliver, but I am confident about this project because I have already received the down payment for the work, and a signed agreement – a month ago.
My client began preparing me for this big project around July. He said that I should even consider finding some other writers to help out. I reluctantly put a couple of feelers out to see who might be interested in helping out. My reluctance was because I didn't know when the work would come exactly, so I didn't want anyone to pass up paying work until I knew for certain.
A couple of good freelance writers have let me know that they are willing to help out when the work arrives. But since I will be responsible for the bulk of the project, I have been wondering whether I should keep my own schedule slightly open just in case it arrives – because he has made an initial payment and there will be a lot on my plate during that time. But in the meantime, I've got to eat, and the mortgage must be paid.
I hate trying to juggle the projects I'm currently working on with those that "are coming soon." I haven't stopped working, but honestly I could have taken on more projects while waiting. In the future, I will have to handle things differently. Have you ever dealt with a project that's been perpetually placed on hold?
My client began preparing me for this big project around July. He said that I should even consider finding some other writers to help out. I reluctantly put a couple of feelers out to see who might be interested in helping out. My reluctance was because I didn't know when the work would come exactly, so I didn't want anyone to pass up paying work until I knew for certain.
A couple of good freelance writers have let me know that they are willing to help out when the work arrives. But since I will be responsible for the bulk of the project, I have been wondering whether I should keep my own schedule slightly open just in case it arrives – because he has made an initial payment and there will be a lot on my plate during that time. But in the meantime, I've got to eat, and the mortgage must be paid.
I hate trying to juggle the projects I'm currently working on with those that "are coming soon." I haven't stopped working, but honestly I could have taken on more projects while waiting. In the future, I will have to handle things differently. Have you ever dealt with a project that's been perpetually placed on hold?
Friday, October 3, 2008
Selling Your Own Products
As you may know I have been punctuating a lot of my billable hours working on some projects of my own. One project I'm working on is developing a free report with web writing information to help prospects who visit one of my websites
I came across a recent post at freelancewritinggigs.com where Deb Ng gives readers a heads up about an eBook she's working on. She asks whether or not anyone has ever considered writing and selling an eBook before.
I do think about productizing my own services from time to time, but even though I am happy with the success I am having growing my freelance writing business, I am not sure that I would consider myself an authority when there are so many other writers I regularly look to for inspiration, advice and information.
What makes someone an authority? What makes them credible enough that others would buy their report, eBook, book, eCourse, teleseminar, webinar? I am a regular financial supporter of these types of products. It would be nice to make an income leveraging my skills and help someone else succeed at the same time.
But for now, I feel like I should first establish myself as an expert in my eyes and to those around me. My local library has an entrepreneurial start up series that is ongoing. I am seriously thinking of offering to teach a web writing class. Hey, it's a start. I can also refer attendees to my website and give out materials with my company name a business card.
Have you considered selling your own products, or had success creating and selling your own products? If so, how did you come to recognize yourself as an authority in your industry? I'd love to hear your story. :)
I came across a recent post at freelancewritinggigs.com where Deb Ng gives readers a heads up about an eBook she's working on. She asks whether or not anyone has ever considered writing and selling an eBook before.
I do think about productizing my own services from time to time, but even though I am happy with the success I am having growing my freelance writing business, I am not sure that I would consider myself an authority when there are so many other writers I regularly look to for inspiration, advice and information.
What makes someone an authority? What makes them credible enough that others would buy their report, eBook, book, eCourse, teleseminar, webinar? I am a regular financial supporter of these types of products. It would be nice to make an income leveraging my skills and help someone else succeed at the same time.
But for now, I feel like I should first establish myself as an expert in my eyes and to those around me. My local library has an entrepreneurial start up series that is ongoing. I am seriously thinking of offering to teach a web writing class. Hey, it's a start. I can also refer attendees to my website and give out materials with my company name a business card.
Have you considered selling your own products, or had success creating and selling your own products? If so, how did you come to recognize yourself as an authority in your industry? I'd love to hear your story. :)
Thursday, October 2, 2008
Meeting Clients Face to Face
Earlier this afternoon I had my first face to face meeting with a client I've been working with for almost 12 months. They are probably my biggest client (and my favorite because they ALWAYS pay on time and keep me happy, brimming with projects to work on) and currently the only one who's local.
My main contact kindly invited me to lunch discuss the new direction of the company and how business is increasing as a result. You could say he had me at "hello." We briefly discussed the fact that I am a vegetarian when deciding where to meet and settled on a quaint, trendy neighborhood bistro in town. Then I started getting nervous.
You should have seen me last night throwing outfits, purses and shoes all around. He said it was a casual lunch meeting, but I was obsessed with making sure I made the best face-to-face impression.
I used to consider my freelance writing business as completely virtual. Why do I need to meet clients? I love the anonymity of operating an online business. But lately I've had more requests from local prospects to meet face to face. Perhaps it's a final step in making sure I'm the writer they're looking for. In the case of my current client, I think they wanted to make sure I was willing and able to handle their expanding business. I say since they're the ones paying, there's nothing wrong with that.
The meeting was successful, I'm happy to say. These guys are brilliant at what they do for other businesses, and I'm glad to be a part of their future plans. I know that getting out and meeting clients can be a challenge for some writers, but if you can, I highly suggest it. It could take your business relationship to the next level. Take advantage of your next client meeting with the following tips:
1) Talk less and listen more. I talk a lot, and think I did today at my meeting… But it's best to let your clients do the bulk of the talking.
2) If you plan to take notes, ask the client if they mind first. Some people may feel that you are distracted by writing as they speak.
3) Clarify what you've heard. Repeat what you client says back so they know you understand them.
4) Up sell your services. If you're currently working on web content, suggest something like submitting articles to directories for back linking, etc.
My main contact kindly invited me to lunch discuss the new direction of the company and how business is increasing as a result. You could say he had me at "hello." We briefly discussed the fact that I am a vegetarian when deciding where to meet and settled on a quaint, trendy neighborhood bistro in town. Then I started getting nervous.
You should have seen me last night throwing outfits, purses and shoes all around. He said it was a casual lunch meeting, but I was obsessed with making sure I made the best face-to-face impression.
I used to consider my freelance writing business as completely virtual. Why do I need to meet clients? I love the anonymity of operating an online business. But lately I've had more requests from local prospects to meet face to face. Perhaps it's a final step in making sure I'm the writer they're looking for. In the case of my current client, I think they wanted to make sure I was willing and able to handle their expanding business. I say since they're the ones paying, there's nothing wrong with that.
The meeting was successful, I'm happy to say. These guys are brilliant at what they do for other businesses, and I'm glad to be a part of their future plans. I know that getting out and meeting clients can be a challenge for some writers, but if you can, I highly suggest it. It could take your business relationship to the next level. Take advantage of your next client meeting with the following tips:
1) Talk less and listen more. I talk a lot, and think I did today at my meeting… But it's best to let your clients do the bulk of the talking.
2) If you plan to take notes, ask the client if they mind first. Some people may feel that you are distracted by writing as they speak.
3) Clarify what you've heard. Repeat what you client says back so they know you understand them.
4) Up sell your services. If you're currently working on web content, suggest something like submitting articles to directories for back linking, etc.
Subscribe to:
Posts (Atom)
