This week I did something that completely went against what I felt compelled to do. Even though it was was difficult, I know I did the right thing. I turned down a potential client because they refused to pay my quoted rate.
Okay, let me back up a bit – I HAVE turned clients away before for trying to convince me to practically do projects for nothing. I do have SOME pride. But I'll admit - I’ve been known to lower my rates because I believed a bird in the hand is better than no bird at all. Not any more.
I have taken a lot of time to set fair rates based on my experience, my knowledge, ability and desire to provide clients with real value. My services and skills are evolving as I continue to learn as much as I can about online marketing strategies, direct response, SEO and improve my writing skills. I have researched industry rates, the rates for my niche and settled on a very fair pricing structure for my services. And it has worth.
It’s tempting to cut your rates when you need work, but you send a message to your client that they shouldn’t be expected to pay well for response driven content that produces the results that will help them make more money. That doesn't make much sense.
There’s nothing wrong with giving out a special discount now and then, but you shouldn’t feel pressured into lowering your rates. I wouldn’t ask my ophthalmologist, dentist or local dry cleaning service to lower their prices. If I don’t believe I’m worth what I charge, who will?