Friday, April 17, 2009

Want More (and Better) Clients?

I'll never get tired of saying it: market, market, market! Honestly, I cannot stress the importance of continuously marketing your freelance writing services enough. It's the best way to keep a constant flow of business coming in, and it gets you better paying clients. Last summer I was caught totally unprepared for the summer slowdown months; but this year I'm creating a plan, a few marketing materials and am marketing my arse off because I plan to stay VERY busy.

Here's why it's such a big deal

I think in order to stick with marketing and be successful, you have to do what feels right to you. If the thought of cold calling makes you break out into a cold sweat, skip it – it's not for you. And that's perfectly fine because there are literally hundreds of other ways to promote your business. Do you have to be official and create some formal marketing plan on paper? Nope, you just need to start doing something now and keep doing it on a regular basis.

Link love Friday

This week I've been reading lots of great marketing advice on some of my favorite blogs. I want to share their invaluable knowledge with you and spread some link love all at the same time. Happy reading, and have a great weekend!

3 Ways to Market Your Writing Services to Your Current Clients

Writing Opportunities: How to Find Them Online

115 Marketing Strategies for Small Businesses

Creating and Communicating Your Personal Brand

Get Off Your Ass


Lori said...

Totally true. I'm not a cold-calling kind of gal. I'll call you if I know you, but I get all verklempt if I'm talking with a stranger.

Timely piece, Kimberly. I just ramped up my own marketing because July is sooooo close!

Kimberly Ben said...

Lori, I got caught unprepared last year, but I predict things will be different for me this summer (I hope!).

I'm also going to concentrate some of my marketing efforts on my local market. I've neglected promoting my services within my community long enough.

Designed by Lena