Wednesday, January 7, 2009

Signature Marketing For Freelance Writers

As you know, I advocate marketing your services constantly to keep business flowing in. There are many different ways to promote your services. If you don't like doing cold calls, I honestly don't think you should bother. Find a strategy that works for you and do it consistently. You can start with something as simple as signature marketing, that is using the electronic signature in the emails you send. You may not have given it much thought, but the electronic signature you send with each email can be a powerful, free marketing tool. First, you want to make sure that your email signature has the basic must haves:

1. Your full name, company name and title (e.g. Freelance writer, copywriter, web writer, blogger, etc.)

2. Your snail mail address. This is optional, especially if you operate as a virtual business. I use a P.O. Box. Every so often a client needs my address because they prefer to mail a document or check.

3. A phone number. Please don't use your home phone number unless you absolutely have no choice. First, you don't want everyone having access to that information. Second, if you don't have a professional voicemail, it's just not a good idea. I know times are tough, so a second phone line may not be in the budget. Consider using your cell phone number as your business line. Just make sure that your outgoing message sounds professional.

4. Your email address

5. Your website and blog

The great thing about your electronic signature is you can also add links that automatically take clients to any special reports, ebooks or other products you have for sale or available for free download. Don't miss out on this smart marketing opportunity. Your email signature is your electronic business card. By sending it with all outgoing email messages you are constantly promoting both your business and your brand.

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