Tuesday, February 28, 2012

Telecommuting Opportunities for Writers

Freelance writer, Lexi Rodrigo, recently discussed her decision to take a telecommuting position. Lexi has operated a successful freelance writing business for years, and recently blogged about her decision to accept a telecommuting job. A telecommuter is a paid company employee – who just happens to perform their job from home. My best friend has been a telecommuting medical coder for a southeast hospital for 10 years and she loves it. Her employer provides software, reference material, computer equipment, and anything else required for her to do her job. In the past two years she’s lived in three different states, and her employer could care less as long as she continues to meet the company’s performance standards.

If you rely on freelancing as your sole source of income, you know some months can be leaner than others – especially in the early days when you’re first setting up shop. If you want more financial security, a telecommuting gig is certainly an option to consider. Lexi is absolutely right when she says that many freelancers are missing out on writing opportunities being offered to company employees. Depending on your scheduling and income needs, you could take a part-time or full-time position and freelance around that.

Before you commit to a telecommuting gig, ask yourself these questions:

  • How much time can I devote to the job?
  • Am I free to complete projects on my own time, or do I need to stick to a predetermined work schedule?
  • Will the employer provide training?
  • Will you receive paid holidays, vacations and sick time?

Would I consider telecommuting? Sure, but I currently have a steady flow of freelance clients right now and a couple of personal writing projects that I’m very committed to, so I’d need something that provided LOTS of flexible scheduling. I have no issue at all with meeting set deadlines – as a freelancer that’s pretty much my thing. I just can’t commit to a set working schedule each day.

So where can you find legitimate telecommuting opportunities for writers? I’m told Flexjobs.com is one source specializing in telecommuting jobs, but they are also available on:

Craigs List (exercise caution here)
Twitter (I see job leads posted quite often)
Company websites
Various job boards

Would you consider taking on a telecommuting writing position working for another company?

Wednesday, February 15, 2012

Want to Learn How to Make Money Writing for Trade Magazines?

Anne Wayman and Lori Widmer are teaming up again to conduct a 2-part webinar on Trade Writing. Click here to learn more and sign up.

The webinar will discuss the trade market and why it can be a lucrative market for freelance writers, query tips, how to integrate trade writing with your other projects and more. These ladies REALLY know what they’re talking about, so it was a no brainer for me to sign up. You all get a free month membership at the Five Buck Forum - a deal in and of itself. Hope to see you there!

Monday, February 6, 2012

Dealing with Difficult Clients

I’ve been dealing with a couple of difficult clients lately. Thankfully this doesn’t happen often. I’m a big proponent of delivering excellent customer service to the clients I work with. People like feeling that they and the issues that they are dealing with matter to you. When you show that appreciate them and the business they provide, it creates a foundation where loyalty and trust bloom. And let’s face it – it doesn’t cost you a dime to treat people nicely and with respect. My friend, Lori Widmer wrote a fantastic article about how businesses should get back to the basics of offering good old-fashioned customer service as a deliverable to clients. I highly suggest checking it out.

No matter how nice you are, you get a client who cannot be pleased. Some people just like living in the shadow of misery and complaining about everything under the sun. I’m usually pretty good about sniffing these individuals out and avoiding them in both my personal and professional lives; but I’m human and sometimes my “spidey senses” fail to warn me of impending trouble.

Client #1: Nothing is right; but how can it be when he keeps trying to change the scope at every turn? He disappears for weeks and then pops back up at the most inopportune times (e.g. when I’m getting started with new projects) to suggest new changes. To top it off, he has an inflated sense of importance and can be quite sarcastic and demeaning when communicating with everyone working on the project. Now normally I have clauses in my contracts that would have helped me avoid a lot of this type of situation. I took this project on through a marketing firm I used to work with, so I’m kind of stuck dealing with their terms of service.

Client #2: A PR/Marketing and Promotional professional who is completely clueless about what she wants. She’s in need of a professional bio and during our initial phone conversation explained the breadth of her industry experience, saying she wants the bio to reflect that. I prepare the bio based on our conversation and additional information she provided.

Now she says it’s too broad, and she wants it to be more narrowly focused. We scheduled another call to discuss it further, but I realize that she really doesn’t want to participate in the process saying , “I thought I’d just give it to you so that you could complete it without my involvement. I’m just so busy.” Yeah, I gathered that you’re so busy when you missed our last scheduled phone call to instead take part in an impromptu tennis match (BTW - I would NEVER have admitted to anyone that I did that).

All frustration aside, I treat these clients with respect and consideration. Under different circumstances, I would have recognized that they were not the right clients for me BEFORE doing business with them. Nevertheless, here are some of my tips for dealing with difficult clients:

Don’t Let Them Get to You

Easier said than done sometimes, but if my past corporate sales experience taught me anything, it’s that remaining calm and in control when dealing with irate or otherwise difficult customers is important. You have to separate yourself emotionally from the situation and not take things personally. If they get nasty, don’t take the bait.

Don’t Keep Apologizing

This advice kind of seems like the opposite of good customer service on the surface. I NEVER say “I’m sorry by the way. I don’t like that phrase, and think it’s overdone. What I will say is: “I apologize for…” and offer solutions. I make sure that I am clear about specifically what I’m apologizing for. Also, I don’t keep apologizing because when it’s mindlessly uttered over and over it loses its value and just doesn’t seem sincere.

Establish a Rapport if Possible

I’ll objectively listen to a client’s complaints, and offer sincere empathy saying something like, “I can understand your issue with XYZ; I don’t like to be kept waiting either.” Sometimes it helps them calm down and see that I do understand their frustration and am truly trying to help correct the issue or get to the root of it. **NOTE: I don’t recommend doing this if you don’t sincerely feel empathetic because It can come across as completely insincere.

How important is customer service in your business, and you have any additional tips to share?

Monday, January 16, 2012

You Ask Too Many Questions

When I first started freelancing as a business writer, I used to troll Craigslist and other job boards regularly. My experience was pretty positive. I didn’t feel very confident in my ability to approach companies directly and offer my services back then. Responding to ads seeking help was easier.

Over time I’ve noticed the prospect of coming across decent paying opportunities has become pretty slim. My experience on Thursday is a good example. I still wonder over to Craigs List every blue moon (I know, I know). Although I don’t have time to dig around there regularly for clients, I can’t completely dismiss it because back in September I quite literally stumbled across an ad that was NOT your typical Craigs List gig that has so far provided a nice steady stream of well-paying projects. It appears that you can still find a jewel among the rubbish, though I’m not sure I’d recommend relying on it to build a solid client base.

Last Thursday I thought I might have come across another gem – a regular blog writing gig in my area of expertise offering pay that stuck out like a sore thumb among all the $10 and $15 per post blogging jobs you usually see littering the site.

I responded to the ad, and received a response pretty quickly; only it wasn’t at all what I expected. The respondent stated that he was very interested in working with me based on the information I’d provided, but listed a completely different rate for the project – one that was significantly lower than the advertised rate. I replied asking for clarification since the ad listed one rate while he’d responded with a lower rate. His response to that email: “Fine, I’ll pay you $x. When can we get started?” No other explanation of why he changed the rate.

Before you even ask, yes, red flags were popping up all over the place; but I was too curious and couldn’t resist asking a few more questions , namely:

  • How many blog posts will you need a week/month?
  • What payment terms are you proposing (e.g. weekly pay? Monthly Pay?)
  • Do you have a contract agreement? If not, are you willing to consider my terms of service agreement?
  • Do you require an image with each post?
  • How do you want the blog posts delivered? Do you want me to upload them myself into your blogging platform, or deliver them to you in a Word .doc?
  • Do you provide blog topics, or do I submit blog topics for your review?
  • Are keywords involved, and if so do you provide them?
  • Are there weekly or monthly deadlines?

Now I didn’t ask all these questions all at once. Initially I asked my contact if he would be providing project details. He had no idea what I was talking about. He just needed me to start cranking out posts, stat.

Eventually all my questions must have rattled him because he finally responded saying, “You ask too many questions. I like being able to tell a writer what I need and get it. This just isn’t going to work.”

Indeed. I receive no project details (other than the general topic of the blog and some bait and switch per post rate), and then get chastised for asking too many questions?

If you spend time searching for writing jobs on Craigs List or other job boards, scams aren’t the only thing you need to look out for. You must qualify each job opportunity carefully. Sometimes it takes responding to get the full gist of the offer. Lots of people use these platforms to find writers, yet have no idea how to work with a professional writer.

It IS possible to find good projects/clients on these sites, just make sure to do your due diligence when using them.

Thursday, January 5, 2012

Identifying Patterns in Freelance Writing

2011 was a very rough year for me emotionally. I was not at all sad to see it end. Ironically it was one my best years as a freelancer. I haven’t actually sat down to crunch any numbers yet, but I’m tempted to say it was my best.

What did I do differently this year from last year? I’ve been pondering this question since reading Lori Widmer’s post “Seeing Patterns.” I spent some time reflecting to see if I there were any patterns that jumped out at me. I spent a good part of the year traveling between two states to help care for my father. Then there was the stress of relocating, finding a house to rent and being forced to become a “reluctant landlord” and rent our own home. To say I spent the better part of 2011 in a state of stress is a serious understatement.

I did market, but not very consistently. I forced myself to continue working on some personal writing projects (which resulted in my extended absence here), and managed a steady flow of client projects while helping my family adjust to our new city. With my head and priorities so all over the place, how was it that I stayed busy through the end of the year, met all of my financial obligations and currently have work lined up through March 2012?

That’s when I recognized that there were two things I did repeatedly during this time:

  • I turned down projects. My energy level was not in a very good place while my father was sick and especially after he died. As an only child, my husband and I are now responsible for the care and well-being now of my mother as well as our four children. Any shred of patience I had left was primarily reserved for them. I had zero patience for dealing with prospects who didn’t want to pay my rates, wanted to haggle over contract terms, or bring any other work-related drama into my world. If I so much as sensed that a project was going to turn complicated, or require too much effort on my end, I simply said no to the job and kept it moving. This helped keep my sanity intact.

  • I followed up with clients I’d worked well with previously. I already knew how these clients worked and what they expected of me, and they trusted me and gave me the space I needed to complete their projects on time. Reconnecting with past clients resulted in more projects (a couple of long-term ones) than I would have expected. I’ll definitely continue doing this.

Even though this is what seemed to work for me in 2011, I know that I need to make so many more improvements in my business operations to meet my goals for 2012. I will commit to marketing consistently. This is usually my biggest challenge, but I can’t argue with facts: it’s what brings in business. I also need to get organized. I’m simultaneously working on various client projects as well as some personal projects. My personal projects are going well, I’m glad I stuck with them. I intend to commit time each week to working on them, so being organized is essential.

What patterns (good or bad) did you recognize in the way you operated your business in 2011?

Monday, October 10, 2011

Bounce Back from the Demand Media Studios Letdown

Over the weekend I received an interesting newsletter update detailing Jenn Mattern’s latest blog post revealing the fact that Demand Media Studios’ “successful” business model is failing. It’s no surprise given the changes associated with Google Panda updates, and how similar content mills have been already affected. I hate that so many DS writers will now find themselves short a source of the income some have grown to rely on.

I’ve visited the topic of writers choosing to write for content mills before. From what I’d gathered from a few bloggers and community forums, many content mill writers simply wanted a way to earn an income working from home without the pressure of marketing. I worked with a California-based content mill when I first started freelancing. I took it on because I wanted secure, consistent income while I built up my client base. The workload was overwhelming with tight deadlines, and four months later all projects completely dried up. I learned that if I took on higher paying work, I didn’t need to work so many long days, and that I couldn’t afford not to market consistently if I wanted to maintain a steady income because the natural order of things in business is that clients will come and go.

Two things stood out about Jenn’s post: (1) she shared the news of Demand Media Studios’s failing business model honestly without putting down those who were affiliated with the company; (2) She was sympathetic to the plight of Demand Media Studios writers. She didn’t kick anyone while they were down, and she offered some real solutions (including some helpful links and books)which will be detailed in a week-long series dedicated to helping these blindsided writers create their own profitable freelance writing business model – she even offered to help the first five writers who contact her by posting information during the series relevant to their chosen specialty.

Part of why I’ve been so absent here is because I’ve been working on personal writing projects and reinventing my own freelance writing business. Yes, sometime reinvention is necessary. I wish all DS writers the best of luck in continuing and developing their freelance writing businesses, and I really look forward to following Jenn’s informative series this week.

Thursday, September 29, 2011

Overcoming Lack of Motivation

For the past month my freelance writing accountability partner has been struggling with the very serious issue of lack of motivation. She recognizes that she’s fallen into a potentially destructive cycle of inaction when it comes to follow ups and marketing her business, and the result is a significant reduction in client projects and income. She’s no newbie to freelance writing – she’s successfully worked as a freelance web copywriter for over 10 years. She’s experienced the expected highs and lows of entrepreneurship before, but is really having trouble pulling herself out of this slump. I know how she feels.

Last year around this time, I was experiencing my own struggle with lack of motivation and enthusiasm as I traveled back and for between states trying to balance caring for my dying father and my own four children. Thankfully I had a pretty steady flow of projects coming in, and could continue working rather seamlessly thanks to my trusty cell phone and laptop. Still, getting through each client project was a struggle as I fought for focus, and my waning motivation resulted in stalled personal writing projects and marketing fail. Thankfully I pulled myself out of that hole before things got too far gone.

When you first start freelancing, or any new venture, you’re all charged up and raring to go. You’re high on possibilities and can’t conceive that a day will come when you don’t feel the way you do in that moment. But it likely will, and to make sure you don’t suffer too many consequences (financially and otherwise), it’s always a good idea to be prepared. Running a business can at time be a stressful gig. Here’s a little of what I’ve learned about maintaining/reclaiming enthusiasm for your business:


Take five

Or take the weekend off. If you’re feeling overwhelmed, sometimes the best thing you can do is step away from everything for a day or two to get your bearings and clear your head. Don’t fall into the all too common trap of saying you can’t afford to take time off. You really can’t afford not to if you’re not operating up to speed. Stepping away will give you a fresh perspective.


Surround yourself with positive people

And put some distance between yourself and any naysayers. The last thing you need when you’re down is someone kicking you or encouraging you to give up, turn away and get a “real job.” Positive people will give you the feedback and support you need, lift you up and help you get through challenging times.


Join a group of like-minded individuals

This great idea for networking, support, and constructive feedback from others in the profession. Forums and mastermind groups can provide valuable advice to help improve your business, marketing tips and innovative approaches to doing business.

Do you take any special measure to stay motivated and keep writing?







 
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